ITAP LECTURE 9 PRODUCTION for VISUAL COMMUNICATION

When and how was the first ever book in Europe printed?



The Diamond Sutra was and indian text translated from sanskrit to chinese in about AD400.
Sutra the word comes from sanskrit and is the ancient and very sacred language of indian, the meaning of is that it's a religious teaching.

The Diamond Sutra was made in seven sections, each that were printed from a single block. The text would have been painted on thin paper the pasted onto a wooden block face down. Then the block carver followed the reversed shapes of the characters from the original block.

Page from the Diamond Sutra

Which do I consider to be the ten key developments in the production of graphic work? Why?


1. Paper making machine invented by Nicolas-Loius Robert


2. colour scanner invented by kodak 


3. Inkjet printing announced by IBM


4. Flash memory invented by Fujio


5. Adobe illustrator launched 


6. Adobe Photoshop launched


7. First Power PC Macs launched


8. Internet Explorer released by Microsoft 


9. Adobe indesign and PressReady launched


10. Apple OS X launched

ITAP LECTURE 8 IMAGE & Text

Images can be conveyed and observed inn different ways, each person has a different thought opinion and a general observation of any image. Even if there is a group of people looking at the same image, each one would have a different explanation of what the image is conveying. But once you involve text with an image then it completely changes the whole perspective and general idea what the image is about. For example you could have an image of a landscape of some sort of landscape of a field, it could be a great looking picture but once you place text to the image and having a description saying 'A person was found murder '  now that for anybody no matter what picture that completely blows whatever you was thinking out the widow so to speak.

ITAP LECTURE 7 Mind Mapping and Creative Enviroments

Does the environment you work in effect the work you produce?

My answer to this question would be Yes! The reason I say this is due to the fact that certain environments and anything within those environments can have an influence on the work you produce. E.G if you take your work place to be in your bedroom then you can consider that you will have items in your room which you can be influenced by, such as posters, pictures and mood boards that have images which have been collected over the years. Even magazines, newspapers and books that you might have all include visuals, which can lead onto ideas within your work.

Each person, each individual has a different personality and that also reflects on what kind of environment they have to work in. some environments could be organised, well kept, even labelled and easy to access items, such as materials that you may need for your work. but then again you might come across a work space which is completely the opposite. their could be work scattered everywhere, bits of materials here and there, in general not really organised in any particular way and like i said this all can b reflect on  what kind of work people actually produce.

In some cases some environments can be a piece of work in its self without you even realising, it's actually when someone else points it out to you or you yourself just take a step back and realise this actually pretty good. 

Dark Room

The image above is work space of a photographer and it is a dark room, which to some photographers it's a vital thing to have. This image justifies what I was saying before about having images on a mood board and how it can influence you work. With this photographer they have done just that wall full of olds visuals right next to the work space.

ITAP LECTURE 6 Production & Outcomes

Influences & Reactions


Delivery 


Delivery is a way in which you show a piece of visual work no matter what form its in, it has to communicate, engage and most importantly get the message across. This becomes so much easier if you already know your target audience is, once you have your  audience you can concentrate on them as individuals and base your work around them, as you do this different ideas, methods and techniques   will start to generate and flow giving you a vast range of work.



MEDIUM


Every designer has a different medium than anybody else thats what makes there work unique as individual. some designers may have come across other designers mediums and interpreted their own methods. the more creative a designer is more vast the mediums become, which should give the designer more knowledge on different areas helping them broaden the range of different audiences.

Arena Homme Magazine - Neville Brody

Buffalo and Popaganda-- neville brody

The type faces in the above image is a page in a magazine which neville broody created. The type faces that Brody created  are called Buffalo and Popaganda. Creating new type faces shows the knowledge that Brody has gained trying different methods to come with a new the face and also  creativity that Brody has to offer.

Building on a couple of guest front covers this year with wallpaper and GQ Italia, it is the first time in several years that Brody has returned to pure Art direction,typography and layout of full magazine.

ITAP Lecture Visual Communication

Development of ideas and structure in moving image



Three act structure

Beginning : Middle : End

Establish : Crisis : Resolve

30 : 60 : 30


The film I am going to use to  represent the three act structure is Lord Of The Rings.

Act 1

Gandolf the Grey goes to the shire to meet Bilbo Baggins

Bilbo gives up the ring to Frodo

Frodo leaves the shire with sam to find the prancing horse

The ringwraths are on the hunt

Frodo meets a ranger at the prancing horse called Strider

Strider and the hobbits head for Rivendell

Act II

Frodo gets stabbed by the wring wrath

Arwin a elf princess takes Frodo to Rivendell for a cure

Elrand the king of elves decides the ring can not stay at Rivendell

Every one discovers Strider is called Aragon and is the heir of Gondor

The fellowship is born and consists of Frodo,Sam,Merry,Pippin,Gimmi,Legolas,Boromir and Aragon

Saruman causes a avalanche

Gimmie discovers all the dwarfs are dead

Gandolf dies

Boromir dies

Frodo and Sam leave the others o find their own way to Mordor

Frodo and sam find Gollum which they make him show the way to Mordor

Aragon,Legolas,gimmie are on the hunt for the urak-hai

Gandolf returns as the White Wizard

A Battle takes place at Helms Deep

Aragon,Legolas and Gimmi fight bravely

Gandolf appears in the distance with the soldiers of Rohan lead by Eomer

Frodo and Sam are captured by Faramir brother of Boromir

Act III

The war at middle earth has just begun

Frodo and Sam escape while Framir's army comer under attack

Gandolf rides to Gondor

Gollum shows Frodo and Sam to a secret stair case to Mordor

the beacons are lit in aid of Gondor

The sword of ndril is reforged which Elrand gives to Aragon to summon an army greater than any army Mordor ha seen

Gollum frames Sam of eating all the food and Frodo sends sam home

Gollum try s to kill Frodo but fails because Sam comes back to help Frodo

Rohan answers Gondor call for help but the army is too less to Win

Aragon summons an army of ghosts which swore are oath to the king of Gondor

Aragon helps Rohan and they win the battle

Frodo and Sam destroy the ring

Pre Production - Character Design 

Character from The Lord Of The Rings - Aragorn



APPEARANCE 

The character Aragorn is a tall well built figure. Being a ranger made his character have a rough look. Long dark brown/black hair, dark brown eyes and facial hair. His clothes are mainly dark colours.


ACTION


Aragorn meets four hobbits at the Inn of The Prancing Pony. He takes the hobbits to Rivendell for help. once there Aragorn gets chosen as the member of the fellowship of the ring which needs to be destroyed in the fires of Mount Doom.


INTERACTION 


Aragorn relates to the other characters because he is willing to give up his life to save Middle Earth by helping the hobbits to get to Mount Doom to destroy the ring. just as are the other characters in the story, such as Legolas,Gimmie,broomier and Gandolf.

ITAP Lecture 4 RVJ (Reflective Visual Journal)

RVJ (Reflective Visual Journal)





An RVJ is a vital part of any designers work, it shows reflective thinking of work which has been used consistently time and time again.


What is a RVJ

Well to me it is a portable bunch of your ideas. it is a vital tool if you like that shows the creative process that we as designers are making throughout our journey of learning and understanding. also it acts like a safe house for ideas, ideas not only in written form bud in doodling, scribbling and sketching' s. but once you have the basic idea then it s a matter of time before you start to explore a vast range of methods and techniques which also starts to help build you're understanding.

Sketching and drawing helps to get ideas out of your head and into your RVJ, that way you get more ideas onto the page than you would if you were to think of them just in your mind and that way you would be only able to most likely come up with maybe two or even three ideas.

Thats not the only reason why I think sketching should be done in your RVJ, but it also develops your skills when it comes to dawning, you have more sense and meaning, it enables you as a designer to create a physical connection between your hand, eye and the brain. That way you get a more in depth understanding to what you are trying to communicate.

ITAP Lecture 3 Visual Hierarchy

Visual Hierarchy



What do we see or read first when we look at something, it can be anything from a newspaper to a poster to a billboard in the street. What does your eye catch first?

Above is an image I created in one of my previous projects. The reason I used this image is because to me it is a  good example of visual hierarchy. Now first of all you need to think about  what attracted you first to the image was it the colour, could it of been the image itself, the layout, layout of the text, maybe the font of the text or even the different thicknesses of the lines. there is so much that could of been the one thing that attracted you to the image 

To me the first thing that struck me was the image itself. To other people it could have been anything. Whatever it was could you change the image, could it be a clearer hierarchy and how could it be a better hierarchy?

Would you change the composition, weight, scale of the image, there are so many ways too have a good solid visual hierarchy. Also how did you read the layout, was it from the image to the text or text to image. There are so many ways to observe it, for example did the layout work if not why did it not. Did you agree with the ordering of the image or didn't you. Maybe you could go into what devices were used to produce it and yet again do you approve of the devices. 

This is an image that i found on the internet that i think yet again is suitable for visual hierarchy. The rainbow in the back of the image was the first thing attracted me due to fact of the strong, bright and vibrant colours which sets its off from the rest of the image. Also the contrast between the colours and how the colours are used in the image. For example they used colour to do the rainbow but decided to do the city landscape in black and white. Which i think is a very clear hierarchy, personally I would not change that or even the composition and layout of the image.