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Monday 25 October 2010

ITAP Lecture 3 Visual Hierarchy

Visual Hierarchy



What do we see or read first when we look at something, it can be anything from a newspaper to a poster to a billboard in the street. What does your eye catch first?








Above is an image I created in one of my previous projects. The reason I used this image is because to me it is a  good example of visual hierarchy. Now first of all you need to think about  what attracted you first to the image was it the colour, could it of been the image itself, the layout, layout of the text, maybe the font of the text or even the different thicknesses of the lines. there is so much that could of been the one thing that attracted you to the image 

To me the first thing that struck me was the image itself. To other people it could have been anything. Whatever it was could you change the image, could it be a clearer hierarchy and how could it be a better hierarchy?

Would you change the composition, weight, scale of the image, there are so many ways too have a good solid visual hierarchy. Also how did you read the layout, was it from the image to the text or text to image. There are so many ways to observe it, for example did the layout work if not why did it not. Did you agree with the ordering of the image or didn't you. Maybe you could go into what devices were used to produce it and yet again do you approve of the devices. 


This is an image that i found on the internet that i think yet again is suitable for visual hierarchy. The rainbow in the back of the image was the first thing attracted me due to fact of the strong, bright and vibrant colours which sets its off from the rest of the image. Also the contrast between the colours and how the colours are used in the image. For example they used colour to do the rainbow but decided to do the city landscape in black and white. Which i think is a very clear hierarchy, personally I would not change that or even the composition and layout of the image. 


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