I think its vital to understand your audience no matter what you do. Their needs to be a specific audience that can include the age category, young or old and also which gender you're aiming for, male or female. There is a lot to take into consideration but once you get over that barrier it can enhance and focus the communication so much clearer also becomes so much easier.
Its very easy to create a piece of work and a solid RVJ along with it but if there is no specific audience for that work particular piece then you could say that there is no meaning behind the work. The way I see it when you design something in your head there should be a clear group of people that you are aiming the work at.
Above is an image done by an illustrative designer Jon Burgerman
Personally this kind of work appeals to me it is an in your face image, uses strong bright colours which lifts whole image. Now I am only eighteen but I think this could attract audiences form as young as ten to as old as audiences in to their late twenties. Which is very good thing because like I said this kind of work attracts young people. Clearly when Burgerman was designing the image he knew what his audience was and based around that he created everything within the image to attract his specific audience and he has done that very successfully.
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